iOS

Apple has published lots of information explaining how its newly introduced Sign in With Apple service solves a problem most of us didn’t know existed and which many of us would very much like to solve.

Who watches the watchmen?

The issue:

Most social sign-in services act a little like people-tracking honey pots: You come to use a website or service and stay because the people providing the authorization use that moment to gather even more information about what you do.

What happens is that the persistent identity used by those services can be combined with other data to identify where you go, what you look for and more.

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People are finally waking up to the importance of privacy and the risk of entities over whom you have no control hoovering up the details of our digital lives, and that’s why the latest news from Duck Duck Go is so worthwhile.

Apple’s good privacy just got better

We know Apple is working to protect our privacy – its newly updated privacy website shares a huge amount of information on this, while the newly-published Safari white paper confirms the browser’s privacy protections include (among other things):

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