Consumers trust influencers less when there is a variety of choices for a product

Consumers have been relying on opinion leader recommendations to make choices about product quality and purchases for a long time. It is even more prominent now with the prevalence of influencers on social media platforms. The problem is, when there is a wide variety of the same product, consumers question if a positive recommendation is based on quality or personal preferences.

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Engineers develop thin, lightweight lens that could produce slimmer camera phones, longer-flying drones

Electrical and computer engineering researchers have developed a new kind of optical lens that is much thinner and lighter than conventional camera lenses that also works with night imaging, a future boon for smartphones that could flatten those unsightly 'camera bumps' as well as for drones and night vision cameras for soldiers.

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Prototype smartphone app can help parents detect early signs of eye disorders in children

A researcher's prototype smartphone app — designed to help parents detect early signs of various eye diseases in their children such as retinoblastoma, an aggressive pediatric eye cancer — has passed its first big test.

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Addictive de-vices: How we can unplug from this 21st century epidemic

We spend our days looking at them, talking to them, and touching them. They increasingly consume our time, attention and money. We are addicted to our digital devices — or, more precisely, the digital experiences they give us. A study analyzed the growing problem with digital addiction and how marketers as well as app developers contribute to this 21st-century phenomenon.

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