Novel nanoprobes show promise for optical monitoring of neural activity

Researchers have developed ultrasensitive nanoscale optical probes to monitor the bioelectric activity of neurons and other excitable cells. This novel readout technology could enable scientists to study how neural circuits function at an unprecedented scale by monitoring large numbers of individual neurons simultaneously. It could also lead to high-bandwidth brain-machine interfaces with dramatically enhanced precision and functionality.

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Consumers trust influencers less when there is a variety of choices for a product

Consumers have been relying on opinion leader recommendations to make choices about product quality and purchases for a long time. It is even more prominent now with the prevalence of influencers on social media platforms. The problem is, when there is a wide variety of the same product, consumers question if a positive recommendation is based on quality or personal preferences.

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Use of social media is taking place both online and offline

Social media has changed how people interact. However, social media use is neither static or specifically linked to certain platforms. Emerging technical capabilities, changes in lifestyle and time management as well as the increasing possibilities to engage in online and offline interaction simultaneously affect our use of social media.

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How age affects perception of white LED light

Although LEDs are increasingly used in low-energy lighting and displays, consumers sometimes find their light harsh or unpleasant. Findings from a new study point to the need to take age-related perception differences into account when designing white LED lighting that is more pleasing to the eye.

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Bullies may come and go, but the 'molecular memory' of being a target lingers

Life at the bottom of the social ladder may have long-term health effects that even upward mobility can't undo, according to new research in monkeys. A team studied 45 rhesus macaques. They found that monkeys who move up in the hierarchy still show the effects of their once-lowly status at the cellular level, even after they rise in rank.

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How babies integrate new events into their knowledge

Babies seek to understand the world around them and learn many new things every day. Unexpected events — for example when a ball falls through a table — provide researchers with the unique opportunity to understand infants' learning processes. What happens in their brains as they learn and integrate new information?

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Politics: Being attractive helps, but it isn't everything

The question may be as old as democracy itself: are physically attractive people elected more often than less attractive opponents? Scientists have found out that looking good can at least partly explain success in elections. "However, a candidate's party affiliation still has the biggest impact on a voter's decision," adds one of the researchers.

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Happy, angry or neutral expressions? Eyes react just as fast

Scientists have investigated how our eyes and brain react when we see emotionally charged or neutral faces. She combined eye-tracking and electroencephalography (EEG). The result: reflex-like eye movements are independent of the expression a face shows; our attention is drawn to them just as fast.

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