Consumers trust influencers less when there is a variety of choices for a product

Consumers have been relying on opinion leader recommendations to make choices about product quality and purchases for a long time. It is even more prominent now with the prevalence of influencers on social media platforms. The problem is, when there is a wide variety of the same product, consumers question if a positive recommendation is based on quality or personal preferences.

Read more

Use of social media is taking place both online and offline

Social media has changed how people interact. However, social media use is neither static or specifically linked to certain platforms. Emerging technical capabilities, changes in lifestyle and time management as well as the increasing possibilities to engage in online and offline interaction simultaneously affect our use of social media.

Read more

Bolivian forager-farmers known for amazing heart health are divided about what makes a good life

A small Bolivian society of indigenous forager-farmers, known for astonishingly healthy cardiovascular systems, is seeing a split in beliefs about what makes a good life. Some are holding more to tradition — family ties, hunting and forest medicine — but others are starting to favor material wealth, a new study finds.

Read more

Bullies may come and go, but the 'molecular memory' of being a target lingers

Life at the bottom of the social ladder may have long-term health effects that even upward mobility can't undo, according to new research in monkeys. A team studied 45 rhesus macaques. They found that monkeys who move up in the hierarchy still show the effects of their once-lowly status at the cellular level, even after they rise in rank.

Read more